Strategic Communication
Digital Communication and Digital Platform
An Abuja-based foundation
Read the case study01Strategic Communication & Engagement
Communicate with purpose, consistency and clarity.
Communication is how strategy reaches people. We help organisations decide what to say, to whom, through which channels and when, and then measure whether it worked.
The question we answer
Are we communicating the right message, to the right people, through the right channels, at the right time?
Challenges we help with
Does this sound familiar?
- Stakeholders misunderstand what the organisation does or why a decision was made.
- Messages differ from one department, leader or channel to another.
- A major change, policy or programme needs to be explained and accepted.
- Staff hear about important developments late, or from the wrong sources.
- The organisation's digital presence does not explain who it serves or why it matters.
- Leaders need to communicate with more confidence and consistency.
Services
How we help.
Communication Strategy & Audits
Corporate communication strategies and plans aligned with organisational objectives, built on an audit of what is working, what is not and why.
Stakeholder Engagement
Stakeholder mapping, analysis and engagement plans that identify who matters, what they need to hear and how to involve them.
Internal & Leadership Communication
Communication that keeps employees informed and aligned, and support for executives and leaders who must explain direction and decisions.
Public, Policy & Development Communication
Communication for public institutions, policies and development programmes, written for citizens, beneficiaries and partners.
Crisis & Reputation Communication
Preparation, protocols and messaging that help organisations respond quickly and credibly when their reputation is at stake.
Brand Messaging & Digital Communication
Clear brand messages and digital communication strategies, including digital communication platforms: websites and channels designed around an organisation's audiences, messages and measurement.
Our approach
Understand. Strategise. Communicate. Enable. Measure.
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Understand
Communication audits, stakeholder research and audience insight.
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Strategise
Objectives, audiences, key messages, channels and timing.
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Communicate
Content, campaigns, briefings, digital channels and engagement activities.
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Enable
Spokesperson and leadership communication support; templates and guidelines for teams.
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Measure
Reach, understanding and engagement indicators, reported against objectives.
What you receive
Deliverables.
- Communication strategy and implementation plan
- Stakeholder map and engagement plan
- Core narrative and key messages
- Content and campaign plans
- Websites and digital channels built around audiences and messages
- Communication measurement framework and reports
Evidence
- Digital communication, branding and digital platforms delivered for a consulting and project management firm, two foundations and an agricultural export company.
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