Conversion Rate Optimisation (CRO) - Awake to Power Communications

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Conversion Rate Optimisation (CRO)

Conversion Rate Optimisation (CRO)

Curriculum

6 Sections
15 Lessons
8 Weeks

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Introduction to Conversion Rate Optimisation
3
Data Analysis for CRO
2
- 2.1
  Identifying key metrics for CRO analysis (e.g., bounce rate, conversion rate, average session duration)
- 2.2
  Utilising Google Analytics and other analytics tools to track and analyse user behaviour
A/B Testing and Experimentation
3
Copywriting and Visual Communication
2
- 4.1
  Importance of persuasive copywriting and visual elements in CRO
- 4.2
  Techniques for crafting compelling headlines, persuasive CTAs, and engaging content
Consumer Psychology in CRO
2
- 5.1
  Understanding psychological principles influencing user behaviour and decision-making
- 5.2
  Applying persuasion techniques such as social proof, scarcity, and reciprocity
Advanced CRO Strategies
3

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Overview of key concepts: conversion rate, conversion funnel, and conversion optimisation

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