Conversion Rate Optimisation (CRO)

Overview
Curriculum
Instructor
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Our CRO Course will help you increase the percentage of site visitors, prospects, and subscribers who take a specified action. Such as buying, filling up a form, or signing up for a newsletter.

What you will learn:

Data analysis
A/B testing and experimentation
Copywriting and visual communication, and
Consumer psychology

Curriculum

6 Sections
15 Lessons
8 Weeks

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Introduction to Conversion Rate Optimisation
3
Data Analysis for CRO
2
- 2.1
  Identifying key metrics for CRO analysis (e.g., bounce rate, conversion rate, average session duration)
- 2.2
  Utilising Google Analytics and other analytics tools to track and analyse user behaviour
A/B Testing and Experimentation
3
Copywriting and Visual Communication
2
- 4.1
  Importance of persuasive copywriting and visual elements in CRO
- 4.2
  Techniques for crafting compelling headlines, persuasive CTAs, and engaging content
Consumer Psychology in CRO
2
- 5.1
  Understanding psychological principles influencing user behaviour and decision-making
- 5.2
  Applying persuasion techniques such as social proof, scarcity, and reciprocity
Advanced CRO Strategies
3

Olaitan Falade

Falade Olaitan Idowu is a passionate leader, driven by the desire to inspire others and make a meaningful impact on the world. With a career that spans various facets, Olaitan has been an IT Trainer and HR professional, contributing to the growth and development of individuals and businesses. In addition to her HR & Administrative expertise, Olaitan has been a key player in business development.

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Olaitan Falade

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Conversion Rate Optimisation (CRO)

Curriculum

Olaitan Falade

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