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Digital Marketing
Social Media Marketing (SMM)
Social Media Marketing (SMM)
Curriculum
7 Sections
21 Lessons
8 Weeks
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Introduction to Social Media Marketing
3
1.1
Understanding the role of social media in digital marketing strategies
1.2
Overview of popular social media platforms and their demographics
1.3
Introduction to social media marketing tools and analytics
Mastering Facebook Marketing
3
2.1
Creating a Facebook Business Page and optimising it for engagement
2.2
Crafting compelling Facebook ads and understanding ad formats
2.3
Implementing A/B testing for Facebook ads and interpreting results
X Marketing Strategies
3
3.1
Setting up X profile and optimising it for brand visibility
3.2
Crafting engaging tweets and utilising hashtags effectively
3.3
Implementing X ads and monitoring ad performance
Instagram Marketing Techniques
3
4.1
Creating an Instagram business account and optimising the profile
4.2
Developing visually appealing content and utilising Instagram Stories and Reels
4.3
Launching Instagram ad campaigns and monitoring ad performance metrics
LinkedIn Marketing for Professionals
3
5.1
Building a professional LinkedIn profile and company page
5.2
Engaging with LinkedIn groups and utilising LinkedIn Pulse for content distribution
5.3
Implementing LinkedIn ads and conducting A/B tests for ad optimisation
Exploring TikTok Marketing
3
6.1
Understanding the basics of TikTok and its audience demographics
6.2
Creating engaging and entertaining TikTok content for brand promotion
6.3
Utilising TikTok ads and conducting A/B tests for ad optimisation
Social Media Analytics and Performance Measurement
3
7.1
Identifying key social media metrics and KPIs for performance measurement
7.2
Utilising social media analytics tools (e.g., Facebook Insights, X Analytics) to track and analyse data
7.3
Interpreting social media data to optimise marketing strategies and improve ROI
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