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Digital Marketing
Email Marketing
Email Marketing
Curriculum
8 Sections
21 Lessons
8 Weeks
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Introduction to Email Marketing
2
1.1
Overview of email marketing and its importance in digital marketing strategies
1.2
Setting up an email marketing account and understanding basic features
Understanding Email Copywriting and Design
2
2.1
Principles of effective email copywriting and design
2.2
Crafting compelling subject lines and engaging email content
List Creation and Segmentation Strategies
3
3.1
Building and managing email subscriber lists
3.2
Segmenting email lists based on demographics, behaviour, and interests
3.3
Developing targeted email campaigns for segmented audiences
A/B Testing and Optimisation Techniques
3
4.1
Understanding A/B testing and its application in email marketing
4.2
Designing A/B tests for subject lines, content, and CTAs
4.3
Analysing A/B test results and optimising email campaigns for better performance
Email Automation and Personalization
3
5.1
Introduction to email automation workflows and triggers
5.2
Implementing automated email sequences for welcome emails, abandoned cart reminders, and drip campaigns
5.3
Personalizing email content based on subscriber data and behaviour
Advanced Email Marketing Tactics
2
6.1
Integrating email marketing with other digital marketing channels (e.g., social media, content marketing)
6.2
Exploring advanced features and functionalities of email marketing software
Analytics and Reporting Skills
3
7.1
Tracking email campaign performance metrics (e.g., open rates, click-through rates, conversion rates)
7.2
Interpreting email marketing analytics data to measure campaign effectiveness
7.3
Generating and presenting comprehensive email marketing reports
Email Marketing Strategy and Campaign Management
3
8.1
Developing a comprehensive email marketing strategy aligned with business goals
8.2
Planning and executing email marketing campaigns from start to finish
8.3
Reviewing and optimising email marketing strategies based on insights and feedback
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