This Data Analytics for Digital Marketing Course will help you identify your target population, personalise ads, evaluate your campaigns’ efficacy, and optimise your marketing methods.
What you will learn:
- Data visualisation
- Audience segmentation
- Tracking and analysing campaign performance data
- A/B testing
- Predictive analytics
- Business competence
Tools: Microsoft Excel, Tableau, Google Data Studio, Google Analytics, Python (scikit-learn).
Curriculum
- 8 Sections
- 20 Lessons
- 8 Weeks
Expand all sectionsCollapse all sections
- Introduction to Data Analysis in Digital Marketing2
- Data Visualisation Techniques3
- Audience Segmentation Strategies3
- Campaign Performance Tracking and Analysis3
- A/B Testing Principles3
- Predictive Analytics in Digital Marketing3
- Advanced Topics in Data Analysis1
- Business Competence and Strategy Integration2