This course is designed to guide you through the fundamentals of copywriting, equipping you with the skills to write persuasive and effective marketing materials. Whether you’re a business owner, marketer, aspiring writer, you will learn how to craft compelling messages that engage target audiences and drive desired actions.
Course Objectives:
- Understand the core principles of effective copywriting
- Craft compelling headlines and calls to action
- Master the art of storytelling to engage your audience
- Apply psychological factors to drive persuasion
- Write for different media formats (web, print, social media)
- Develop a strong understanding of your target audience
- Build a portfolio of impressive copywriting samples
Curriculum
- 5 Sections
- 24 Lessons
- 8 Weeks
Expand all sectionsCollapse all sections
- Introduction to Copywriting5
- The Building Blocks of Great Copy5
- Copywriting for Different Media5
- Putting it into Practice6
- 4.1Developing a creative brief and understanding project requirements
- 4.2Conducting research and gathering information
- 4.3Brainstorming and generating copy ideas
- 4.4Editing, revising, and proofreading your work
- 4.5Building a strong copywriting portfolio
- 4.6Finding freelance copywriting work or pitching to clients
- Finding freelance copywriting work or pitching to clients3
