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Predictive & Diagnostic Analytics for Business Intelligence

Duration: 26 Weeks

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🔮 Course Description

This course develops decision-grade analysts capable of forecasting business outcomes, diagnosing performance drivers, and defending analytical conclusions using predictive and diagnostic techniques. Emphasis is placed on reasoning, model justification, validation, and business interpretability, not automated modeling.

🎯 Program Aims

  • Develop strong predictive and diagnostic reasoning before model implementation
  • Build statistically grounded forecasting and explanation capability
  • Enable learners to execute end-to-end predictive and diagnostic analytics workflows on real business data
  • Produce analysts capable of explaining why outcomes occur, not just what will happen
  • Ensure ethical, transparent, and risk-aware use of predictive analytics in business and public-sector contexts

🎓 Learning Outcomes

Upon successful completion of this course, graduates will be able to:

  • Translate ambiguous business problems into predictive and diagnostic analytical questions
  • Distinguish between descriptive, diagnostic, predictive, and causal objectives
  • Select appropriate predictive and diagnostic methods with clear justification
  • Build, validate, and interpret forecasting and classification models
  • Diagnose root causes, drivers, and contributing factors behind observed outcomes
  • Evaluate model uncertainty, bias, and business risk implications
  • Communicate predictive insights and diagnostic conclusions clearly and defensibly

🚪 Entry Requirements & Diagnostic Placement (Gate 0)

All applicants must complete a Scenario-Based Diagnostic Assessment prior to admission.

Placement Outcomes:

  • Direct progression to Gate 1
  • Conditional progression with mandatory remediation
  • Deferred entry into foundation analytics track

No learner may bypass Gate 0 under any circumstances.

📚 Curriculum Structure

Gate 1: Analytical Foundations for Prediction & Diagnosis

Duration: 6–8 Weeks

Purpose: To establish strong analytical reasoning, statistical thinking, and decision logic required for predictive and diagnostic analytics, independent of tools.

Core Modules:

  • Predictive vs Diagnostic vs Causal Questions in Business
  • Data Generating Processes & Business Context Understanding
  • Statistical Reasoning for Prediction (distributions, variance, uncertainty)
  • Bias, Leakage, Overfitting, and False Confidence
  • Assumptions, Risk, Ethics & Responsible Prediction
  • Excel for Analytical Reasoning, Scenario Testing & Validation

Assessment Method: Scenario-based written evaluations focused on model reasoning and decision logic
Pass Requirement: ≥75% overall and ≥50% in Analytical Reasoning

Gate 2: Core Predictive & Diagnostic Analytics with Real Data

Duration: 12–14 Weeks

Purpose: To validate the learner’s ability to build, validate, and interpret predictive and diagnostic models using imperfect real-world business datasets.

Core Modules:

  • Data Auditing & Preparation for Predictive Analytics
  • Feature Engineering & Variable Selection Logic
  • Applied Statistics for Prediction & Diagnosis
  • Predictive Modeling:
    • Regression (forecasting revenue, demand, costs)
    • Classification (risk, churn, eligibility, default)
  • Model Evaluation, Validation & Performance Trade-offs
  • Diagnostic Analytics & Root-Cause Techniques:
    • Segmentation and cohort analysis
    • Driver analysis and contribution breakdowns
    • Error and residual analysis
  • SQL & Python for Predictive Analytics Pipelines
  • Power BI for Interpreting and Communicating Model Outputs

Assessment Method: Case-based predictive and diagnostic analytics projects with resubmissions until mastery

Gate 3: Decision Defense & Analytical Storytelling

Duration: 3–4 Weeks

Purpose: To ensure learners can defend forecasts, models, and diagnostic conclusions to non-technical and executive stakeholders.

Core Modules:

  • Communicating Predictions and Uncertainty to Executives
  • Explaining Models Without Mathematical Obfuscation
  • Trade-offs, Risks, and Limitations of Predictive Systems
  • Preventing Misuse of Predictive Outputs in Decision-Making

Assessment Method: Live panel defense of predictive and diagnostic analysis
Outcomes: Pass | Conditional Pass | Re-defense Required

Gate 4: Professional Portfolio & Certification

Duration: 4–8 Weeks

Purpose: To confirm industry readiness and award certification based solely on demonstrated predictive and diagnostic analytics competence.

Portfolio Requirements:

  • Minimum of three real-world predictive and diagnostic analytics projects
  • At least one forecasting project and one root-cause diagnostic project
  • Clear documentation of assumptions, validation, and limitations
  • At least one publishable analytics paper for the Awake to Power Journal of Productivity & Innovation (AJPI)

Assessment Method: Portfolio review by Certification Panel
Certification Rule: All criteria must be met. No partial certifications issued.

🏫 Teaching & Learning Methods

  • Scenario-based predictive problem solving
  • Real-world business forecasting and diagnostic case studies
  • Guided model-building and validation workshops
  • Mentorship and structured analytical feedback
  • Independent predictive and diagnostic analytics projects

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